TECHNICA is a line specifically designed for dyed hair and is recommended after any Vitality’s dye has been used.
Over 60% * of women use hair dye and want their colour to stay the same for as long as possible.
*Fonte: abc-cosmetici.it
And more and more people are susceptible to skin sensitisation or irritation.
It is important, therefore, to use products that look after colour, making it last longer and keeping the shade the same, while simultaneously reducing the risks of skin sensitivity.
To meet these demands, TECHNICA has been redesigned and developed to offer even better performance!
What are parabens?
They are a member of the family of preservatives and are widely used in the cosmetic, pharmaceutical and food industries to keep products sterile.
What are sulphate surfactants (in particular SLES)?
They are cleaning agents used in many types of product (e.g. toothpaste, bath foam, shaving foam, shampoo, etc.).
The products in the TECHNICA line are made without parabens and without sulphate surfactants to meet the requirements of this specific market sector.
TECHNICA features Color+ technology that traps dye inside the hair, creating a deep structure that prevents the dye from escaping.
IThe result is an increase in the duration of colour by 40%* and a shade that remains the same over time.
*Fonte: cosmetic science technology 2008
products of the line
